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1. 
Cover image for Manager's guide to marketing, advertising, and publicity
by 
Callen, Barry.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
Manager's guide to marketing, advertising, and publicity / Callen, Barry.
Available: Copies:
2. 
Cover image for Getting attention : leading-edge lessons for publicity and marketing
by 
Kohl, Susan, 1959-
Format: 
Books
Publication Date 
2000
Excerpt: 
Getting attention : leading-edge lessons for publicity and marketing / Kohl, Susan, 1959-
Available: Copies:
3. 
Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity
Available: Copies:
4. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.
Available: Copies:
5. 
Cover image for Fashion brands : branding style from Armani to Zara
by 
Tungate, Mark, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Publicité
Available: Copies:
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Excerpt: 
relations, publicity and sponsorship -- Direct marketing -- E-communication.
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8. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Publicité.
Available: Copies:
9. 
Cover image for Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
Agences de publicité -- Gestion -- Cas, Études de.
Available: Copies:
10. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Format: 
Books
Publication Date 
2000
Excerpt: 
advertising, marketing, publicity, and research. Case studies of successful brands that are now household
Available: Copies:
12. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Agences de publicité -- États-Unis.
Available: Copies:
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