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Essays by distinguished marketing scholars of the Society for Marketing Advances

Woodside, Arch G.

Full text available online via ScienceDirect Books (restricted access)

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Advances in business marketing & purchasing ;

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The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

. Emotional purchasing : The silent salesman and emotional purchasing ; High-quality emotion ; Changing

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Trillion-dollar moms : marketing to a new generation of mothers

Bailey, Maria T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

Format:

Books

Publication Date

2005

Excerpt:

to publish original research on the purchasing behaviors of today's multigenerational mothers

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Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

Kanner, Bernice.

Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html

Format:

Books

Publication Date

2004

Excerpt:

Pt. 1. Understanding the incredible purchasing power of women -- 1. What the snake knew : women are

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The business marketing course : managing in complex networks

Ford, David, 1944-

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001056905.html

Format:

Books

Publication Date

2002

Excerpt:

purchasing -- Managing Relationships with Customers -- The tasks of business marketing management -- Managing

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