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1. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio
Available: Copies:
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- HIV/AIDS and culture -- Television and radio in homes -- Telecommunications and the people -- Culture
Available: Copies:
3. 
Cover image for Faith-based marketing : the guide to reaching 140 million Christian consumers
by 
Stielstra, Greg.
Format: 
Books
Publication Date 
2009
Excerpt: 
-of-Mouth. -- Chapter 8 Radio Strategies. -- Chapter 9 Print Strategies. -- Chapter 10 Online Strategies. -- Chapter 11
Available: Copies:
4. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day
Available: Copies:
5. 
Cover image for Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money)
by 
Chambers, Larry, 1947-
Format: 
Books
Publication Date 
2002
Excerpt: 
Radio and TV -- Add Entertainment -- The Web Play -- Expansion -- Getting Published -- A Winning Book
Available: Copies:
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