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1. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
'Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant
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2. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
direct marketing Robert W. Bly has more than a few strategies to help readers get the highest ROI on
Available: Copies:
by 
Klopper, H. B., 1974- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
aspects of marketing and includes questions that help to direct the reader's attention towards the most
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4. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods
Available: Copies:
6. 
Cover image for Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2013
Excerpt: 
. These manoeuvres clarify the mission, broaden knowledge of what has to happen, and direct readers to
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7. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating
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8. 
Cover image for Effective marketing
by 
MacKay, Catriona.
Format: 
Books
Publication Date 
2011
Excerpt: 
with established best practices to give readers a guide to effective marketing.
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9. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global
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10. 
Cover image for The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Format: 
Books
Publication Date 
2010
Excerpt: 
bring to life innovative ideas. She shows readers what it's like to work as a copywriter at different
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11. 
Cover image for The shift : the transformation of today's marketers into tomorrow's growth leaders
by 
Davis, Scott M., 1964-
Format: 
Books
Publication Date 
2009
Excerpt: 
The shift : the transformation of today's marketers into tomorrow's growth leaders / Davis, Scott M
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12. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
, relaxed, yet extremely practical, All You Need Is a Good Idea! coaches and instructs readers with a simple
Available: Copies:
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