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000000000000IIE
Print
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Context planning and channel innovation : reading pack / Independent Institute of Education. Vega
Available: Copies:
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Context planning and channel innovation : reading pack / Independent Institute of Education. Vega
Available: Copies:
3. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
practical and integrated textbook should be core reading for advanced undergraduate and postgraduate
Available: Copies:
4. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
communication in action, suggested further reading, and practice test questions. Instructors will find an
Available: Copies:
5. 
Cover image for Contemporary retail and marketing case studies
by 
Van Heerden, Neels, 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Cowley Reading Centres -- Tracker -- Trainiac. -- Tshidullo African Day Spa -- Tsogo Sun.
Available: Copies:
6. 
Cover image for No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred
Available: Copies:
7. 
Cover image for Insights, contexts, and frontiers of marketing thought : an advanced synthesis of research readings
by 
Kortam, Wael Abdelrazek.
Format: 
Books
Publication Date 
2010
Excerpt: 
Insights, contexts, and frontiers of marketing thought : an advanced synthesis of research readings /
Available: Copies:
8. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Further reading Index -- List of figures Figure 1.1 Branding models Figure 3.1 Brand versus customer
Available: Copies:
10. 
Cover image for How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Format: 
Books
Publication Date 
2003
Excerpt: 
: Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using
Available: Copies:
11. 
Cover image for Getting attention : leading-edge lessons for publicity and marketing
by 
Kohl, Susan, 1959-
Format: 
Books
Publication Date 
2000
Excerpt: 
Getting attention : leading-edge lessons for publicity and marketing / Kohl, Susan, 1959-
Available: Copies:
12. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Prologue: Please Lower Your Radar Before Reading -- Preface: How We Created an Under
Available: Copies:
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