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000000000000IIE
Print
by 
Dhladhla, Sifiso.
Format: 
Manuscript
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
1:REFERENCE
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2. 
Cover image for Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
1:REFERENCE
Available: Copies:
3. 
Cover image for Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
. Chapter summaries highlight covered topics to enable this guidebook to double as an everyday reference
Available: Copies:
by 
Klopper, H. B., 1974- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
market contexts. A handy reference grid is included that indicates which areas of marketing the different
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by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
1:REFERENCE
Available: Copies:
6. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
1:REFERENCE
Available: Copies:
7. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer
Available: Copies:
8. 
Cover image for Legends in marketing : Philip Kotler
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
2012
Excerpt: 
1:REFERENCE
Available: Copies:
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Excerpt: 
1:REFERENCE
Available: Copies:
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2011
Excerpt: 
1:REFERENCE
Available: Copies:
11. 
Cover image for Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family
Available: Copies:
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2010
Excerpt: 
1:REFERENCE
Available: Copies:
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