Search Results for Relationship marketing.

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Advances in relationship marketing

Payne, Adrian.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

1995

Excerpt:

Advances in relationship marketing / Payne, Adrian.

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Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

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Books

Publication Date

2002

Excerpt:

, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing

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Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

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Books

Publication Date

1998

Excerpt:

Relationship marketing : new strategies, techniques, and technologies to win the customers you want

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Principles of marketing

Kapoor, Neeru.

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Books

Publication Date

2014

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Principles of marketing / Kapoor, Neeru.

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The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

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Books

Publication Date

2013

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The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.

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Business marketing face to face : the theory and practice of B2B

Fill, Chris.

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Books

Publication Date

2012

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Business marketing face to face : the theory and practice of B2B / Fill, Chris.

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Marketing

Baines, Paul, 1973-

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Books

Publication Date

2011

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Marketing / Baines, Paul, 1973-

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Introduction to marketing

McDaniel, Carl, Jr., 1941-

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Books

Publication Date

2011

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Introduction to marketing / McDaniel, Carl, Jr., 1941-

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Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

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Principles of marketing / Kotler, Philip.

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10.

Principles and practice of marketing

Jobber, David, 1947-

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Books

Publication Date

2010

Excerpt:

Principles and practice of marketing / Jobber, David, 1947-

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11.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2008

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Principles of marketing / Kotler, Philip.

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12.

Business marketing : connecting strategy, relationships, and learning

Dwyer, F. Robert.

Format:

Books

Publication Date

2008

Excerpt:

Business marketing : connecting strategy, relationships, and learning / Dwyer, F. Robert.

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