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Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing research / Aaker, David A.

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Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research

Format:

Books

Publication Date

1998

Excerpt:

Marketing research / Aaker, David A.

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Marketing research

Luck, David Johnston.

Format:

Books

Publication Date

1982

Excerpt:

Marketing research / Luck, David Johnston.

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Marketing research Part I

Rutsohn, Phil.

Format:

Video cassette

Publication Date

1993

Excerpt:

Marketing research Part I Rutsohn, Phil.

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Marketing research : tools & techniques

Bradley, Nigel, 1958-

Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007 2006

Excerpt:

Marketing research : tools & techniques / Bradley, Nigel, 1958-

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Handbook of pricing research in marketing

Rao, Vithala R.

Format:

Books

Publication Date

2010

Excerpt:

Handbook of pricing research in marketing / Rao, Vithala R.

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Internet marketing research : resources and techniques

Forrest, Ed.

Format:

Books

Publication Date

1999

Excerpt:

Internet marketing research : resources and techniques / Forrest, Ed.

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Insights, contexts, and frontiers of marketing thought : an advanced synthesis of research readings

Kortam, Wael Abdelrazek.

Format:

Books

Publication Date

2010

Excerpt:

Insights, contexts, and frontiers of marketing thought : an advanced synthesis of research readings /

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Handbook on place branding and marketing

Campelo, Adriana, editor.

Format:

Regular print

Publication Date

2017

Excerpt:

Research handbooks in business and management series

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10.

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html

Format:

Books

Publication Date

2024 2013

Excerpt:

pt. 3. Understanding Customer Requirements. Ch. 5. Listening to Customers through Research -- Ch. 6

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11.

Marketing

Lamb, Charles W., author

Format:

Books

Publication Date

2024

Excerpt:

-- Information for marketing decision-making and marketing research -- Segmenting and targeting markets

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12.

Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic

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