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Print
by 
Luck, David Johnston.
Format: 
Books
Publication Date 
1982
Excerpt: 
Marketing research / Luck, David Johnston.
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by 
Rutsohn, Phil.
Format: 
Video cassette
Publication Date 
1993
Excerpt: 
Marketing research Part I Rutsohn, Phil.
Available: Copies:
5. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Marketing research : tools & techniques / Bradley, Nigel, 1958-
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6. 
Cover image for Handbook of pricing research in marketing
by 
Rao, Vithala R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Handbook of pricing research in marketing / Rao, Vithala R.
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by 
Forrest, Ed.
Format: 
Books
Publication Date 
1999
Excerpt: 
Internet marketing research : resources and techniques / Forrest, Ed.
Available: Copies:
8. 
Cover image for Insights, contexts, and frontiers of marketing thought : an advanced synthesis of research readings
by 
Kortam, Wael Abdelrazek.
Format: 
Books
Publication Date 
2010
Excerpt: 
Insights, contexts, and frontiers of marketing thought : an advanced synthesis of research readings /
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9. 
Cover image for Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Research handbooks in business and management series
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10. 
Cover image for Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
pt. 3. Understanding Customer Requirements. Ch. 5. Listening to Customers through Research -- Ch. 6
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11. 
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2024
Excerpt: 
-- Information for marketing decision-making and marketing research -- Segmenting and targeting markets
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12. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic
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