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Harvard business review on reinventing your marketing.

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Books

Publication Date

2011

Excerpt:

Harvard business review on reinventing your marketing.

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Marketing

Baines, Paul, 1973-

Format:

Books

Publication Date

2011

Excerpt:

principles of marketing. It includes numerous contemporary case studies, chapter summaries and review

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Cover image for Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Neves, Marcos Fava.

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Books

Publication Date

2010

Excerpt:

plan -- How to analyze channel value capture -- How to build and review marketing and network contracts

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Advances in relationship marketing

Payne, Adrian.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1995

Excerpt:

: A Review of an Emerging Field / Helen Peck -- 6. Internal Marketing: A New Perspective for HRM

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Competitive marketing : a strategic approach

O'Shaughnessy, John, 1927-

Format:

Books

Publication Date

1995

Excerpt:

This book combines analytical depth and width of coverage to present a truly comprehensive review

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