communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

forecasting sales potential -- Implementing strategies, internal marketing relationships and measuring

strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan

, decision-support systems and sales forecasting. Part 3. Market segmentation and customer behavior. 8

Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The

Sales management : an operational approach / Abratt, Russell.