communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales

-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations