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1. 
Cover image for Essays by distinguished marketing scholars of the Society for Marketing Advances
Essays by distinguished marketing scholars of the Society for Marketing Advances
by 
Woodside, Arch G.
Full text available online via ScienceDirect Books (restricted access)
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Essays by distinguished marketing scholars of the Society for Marketing Advances / Woodside, Arch G.
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2. 
Cover image for Marketing principles and best practices
Marketing principles and best practices
Marketing principles and best practices
by 
Hoffman, K. Douglas.
Format: 
Books
Publication Date 
2005
Excerpt: 
Fifteen chapters by scholars from around the country address issues relating to the marketing
Available: Copies:
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