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1. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
experience End-to-end customer service: 'The Customer Experience: Own It' ; Institutionalization of customer
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2. 
Cover image for Marketing and information technology : the strategy, application and implementation of IT in marketing
Marketing and information technology : the strategy, application and implementation of IT in marketing
by 
O'Connor, John, 1960-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1997
Excerpt: 
throughout the text and each chapter contains learning objectives and assignement questions. References, a
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