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1. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
experience End-to-end customer service: 'The Customer Experience: Own It' ; Institutionalization of customer
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2. 
Cover image for Marketing and information technology : the strategy, application and implementation of IT in marketing
by 
O'Connor, John, 1960-
Format: 
Books
Publication Date 
1997
Excerpt: 
throughout the text and each chapter contains learning objectives and assignement questions. References, a
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