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1. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
Available: Copies:
2. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
Available: Copies:
by 
French, Jeff, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic social marketing : for behaviour & social change / French, Jeff, author.
Available: Copies:
4. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and
Available: Copies:
5. 
Cover image for Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing
Available: Copies:
6. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
7. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
8. 
Cover image for Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior & marketing strategy / Peter, J. Paul.
Available: Copies:
9. 
Cover image for Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Format: 
Books
Publication Date 
2009
Excerpt: 
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
Available: Copies:
11. 
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
12. 
Cover image for Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
by 
Barber, Benjamin R., 1939-
Format: 
Books
Publication Date 
2007
Excerpt: 
Materialism -- Social aspects -- United States.
Available: Copies:
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