by
Kotler, Philip, author.
Format:
Books
Publication Date
2024
Excerpt:
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
by
French, Jeff, author.
Format:
Books
Publication Date
2020
Excerpt:
Strategic social marketing : for behaviour & social change / French, Jeff, author.
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and
by
Grewal, Dhruv.
Format:
Books
Publication Date
2014
Excerpt:
-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing
by
Sachs, Jonah, author.
Format:
Books
Publication Date
2012
Excerpt:
Marketing -- Social aspects.
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
by
Peter, J. Paul.
Format:
Books
Publication Date
2010
Excerpt:
Consumer behavior & marketing strategy / Peter, J. Paul.
by
Parsons, Elizabeth.
Format:
Books
Publication Date
2009
Excerpt:
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
by
Ariely, Dan.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
Format:
Books
Publication Date
2008
Excerpt:
Individual behaviour.
by
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format:
Electronic Resources
Publication Date
2007
Excerpt:
Consumer behavior : building marketing strategy / Hawkins, Del I.
by
Barber, Benjamin R., 1939-
Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html
Format:
Books
Publication Date
2007
Excerpt:
Materialism -- Social aspects -- United States.
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