Search Results for Social Environment.

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11 Results Found

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MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision

Available: Copies:

Marketing

Grewal, Dhruv.

Format:

Books

Publication Date

2014

Excerpt:

marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment

Available: Copies:

Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

build customer relationships -- Analyzing the marketing environment -- Managing marketing information to

Available: Copies:

Consumer behavior & marketing strategy

Peter, J. Paul.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

-- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment

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Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior

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Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

-- Social responsibility, ethics, and the marketing environment -- Developing a global vision -- Analyzing

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Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

. Strategic planning and the marketing process -- 3. The marketing environment, ethics and social

Available: Copies:

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

Format:

Books

Publication Date

2005

Excerpt:

. Introduction to the environment -- 12. Cultural and cross-cultural influences -- 13. Subculture and social

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10.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- The marketing environment -- Managing marketing information -- Consumer marketing and consumer buyer

Available: Copies:

11.

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

Introduction to marketing -- The marketing environment and social responsibility -- International

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