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1. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Product
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2. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and
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3. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
, decision-support systems and sales forecasting. Part 3. Market segmentation and customer behavior. 8
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