marketing: Social responsibility and ethics -- Marketing plan -- Marketing by the numbers -- Careers in

Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and Ethics

advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision

Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and

marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment

mission statement? -- Culture, values and ethics -- Determining your positioning -- Your brand's visual

-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for

An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social

marketplace -- Sustainable marketing : social responsibility and ethics.

This textbook on marketing includes information on branding, ethics and corporate social

-- Social marketing and consumer citizenship / Effi Raftopoulou -- New technologies of marketing research

society : social responsibilityand marketing ethics.