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1. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer
Available: Copies:
2. 
Cover image for Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family
Available: Copies:
3. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Introduction to the environment -- 12. Cultural and cross-cultural influences -- 13. Subculture and social
Available: Copies:
4. 
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation
Available: Copies: