Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark

The fusion marketing bible : fuse traditional media, social media, and digital media to maximize

, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive

organisation? What role does marketing communication play in the marketing mix? How does social media impact

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

-- Your online presence -- Your social media presence -- Wrapping up -- 03.People -- Introduction

-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for

Social media.

Social media.

Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution