Strategic social marketing : for behaviour & social change / French, Jeff, author.

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales

Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand

An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

podcasting / by Greg Cangialosi -- Planning your podcast / by Ryan Irelan -- Pre-production decisions / by

Research preparation -- Introduction to marketing research -- Planning research -- Data collection

-- Social responsibility, ethics, and the marketing environment -- Developing a global vision -- Analyzing

. Strategic planning and the marketing process -- 3. The marketing environment, ethics and social