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Marketing and society; text and cases

Gist, Ronald R.

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Books

Publication Date

1974

Excerpt:

Marketing and society; text and cases Gist, Ronald R.

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Essays by distinguished marketing scholars of the Society for Marketing Advances

Woodside, Arch G.

Full text available online via ScienceDirect Books (restricted access)

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Essays by distinguished marketing scholars of the Society for Marketing Advances / Woodside, Arch G.

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Marketing 5.0 : technology for humanity

Kotler, Philip, author.

https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Excerpt:

, Y, Z, and Alpha -- Prosperity polarization : creating inclusivity and sustainability for society

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Sustainability marketing : a global perspective

Belz, Frank-Martin.

Format:

Books

Publication Date

2012

Excerpt:

Sustainability Micromarketing to Sustainability Macromarketing -- Towards a Prosperous `One Planet' Society

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Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Société de l'information.

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Marketing

Baines, Paul, 1973-

Format:

Books

Publication Date

2011

Excerpt:

Pt. 1: Marketing Fundamentals -- 1. Marketing Principles and Society -- 2. The Marketing

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Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

African communities -- Love and affection in black African communities -- Deaths, funerals and society

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Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

Barber, Benjamin R., 1939-

Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html

Format:

Books

Publication Date

2007

Excerpt:

Mass society.

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Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification

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10.

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

society : social responsibilityand marketing ethics.

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11.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

society : social responsibility and marketing ethics.

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12.

Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

Format:

Books

Publication Date

2002

Excerpt:

Rethinking marketing. What are RM, CRM and 1to1? Society is a network of relationships -- and so is

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