29 Results Found
000000000000IIE
1.
by
Chernev, Alexander, author
Format:
Books
Publication Date
2020
Excerpt:
Strategic brand management / Chernev, Alexander, author
2.
by
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format:
Books
Publication Date
2001
Excerpt:
Strategic market management / Aaker, David A.
3.
by
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format:
Books
Publication Date
1998
Excerpt:
Strategic market management / Aaker, David A.
4.
by
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format:
Books
Publication Date
2004
Excerpt:
The new strategic brand management : creating and sustaining brand equity long term / Kapferer
5.
by
Keller, Kevin Lane, 1956-
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format:
Books
Publication Date
2008
Excerpt:
Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane
6.
by
West, Douglas C., author.
Format:
Books
Publication Date
2022
Excerpt:
Strategic marketing : creating competitive advantage. West, Douglas C., author.
7.
by
Holtzhausen, Derina Rhoda, author.
Format:
Books
Publication Date
2021
Excerpt:
Principles of strategic communication / Holtzhausen, Derina Rhoda, author.
8.
by
Lamb, Charles W., author.
Format:
Books
Publication Date
2017
Excerpt:
-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing
9.
by
Grewal, Dhruv.
Format:
Books
Publication Date
2014
Excerpt:
intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods
10.
by
Cravens, David W.
Format:
Books
Publication Date
2013
Excerpt:
Strategic management.
11.
by
McDaniel, Carl, Jr., 1941-
Format:
Books
Publication Date
2011
Excerpt:
channels -- Supply chain management -- Retailing -- Promotional planning for competitive advantage
12.
by
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics
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