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1. 
Cover image for Strategic marketing : creating competitive advantage.
Strategic marketing : creating competitive advantage.
Strategic marketing : creating competitive advantage.
by 
West, Douglas C., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Strategic planning.
Available: Copies:
2. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of strategic communication / Holtzhausen, Derina Rhoda, author.
Available: Copies:
3. 
Cover image for Strategic social marketing : for behaviour & social change
Strategic social marketing : for behaviour & social change
by 
French, Jeff, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic planning.
Available: Copies:
4. 
Cover image for Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic brand management / Chernev, Alexander, author
Available: Copies:
5. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Part 1: The world of marketing -- An overview of marketing -- Strategic planning for competitive
Available: Copies:
6. 
Cover image for Handbook on place branding and marketing
Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
-of-origin to strategies for economic development / Adriana Campelo -- 2. A strategic spatial planning approach
Available: Copies:
7. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
9. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Excerpt: 
Strategic planning.
Available: Copies:
10. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social
Available: Copies:
11. 
Cover image for Repositioning : marketing in an era of competition, change, and crisis
Repositioning : marketing in an era of competition, change, and crisis
Repositioning : marketing in an era of competition, change, and crisis
by 
Trout, Jack.
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategic planning.
Available: Copies:
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