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Print
by 
Engel, James F.
Format: 
Books
Publication Date 
1975
Excerpt: 
Promotional strategy / Engel, James F.
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2. 
Cover image for Marketing planning & strategy
by 
Jain, Subhash C., 1942-
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing planning & strategy / Jain, Subhash C., 1942-
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3. 
Cover image for Marketing and promotional strategy
by 
Gelder, Darren.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing and promotional strategy / Gelder, Darren.
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by 
Assael, Henry.
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing : principles & strategy / Assael, Henry.
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6. 
Cover image for Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing management and strategy / Doyle, Peter, 1943-2003.
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7. 
Cover image for Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior & marketing strategy / Peter, J. Paul.
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8. 
Cover image for Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Marketing strategy : a decision-focused approach / Walker, Orville C.
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9. 
Cover image for Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
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10. 
Cover image for Consumer behavior and marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behavior and marketing strategy / Peter, J. Paul.
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11. 
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
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