Economics : an introduction for students of business and marketing / Livesey, Frank.

introduces students to entirely new topics that include management and measurement of service quality

marketing skills development, which ensures that students are equipped with real skills that can be used in

students studying Media Planning, Advertising Management, Integrated Marketing Communication and Brand

communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students

important points. [The book] is aimed at undergraduate and postgraduate students of marketing"--Back cover.

-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down

communication. This new edition is written in a more accessible way to assist students to grasp new concepts

This book has been written with the objectives of providing students with the latest information on

marketing campaigns. ; Critical thinking questions and exercises are provided to guide students in their own

business in South Africa. It offers undergraduate students a practical view of marketing and management

anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents