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Print
by 
Livesey, Frank.
Format: 
Books
Publication Date 
1986
Excerpt: 
Economics : an introduction for students of business and marketing / Livesey, Frank.
Available: Copies:
2. 
Cover image for Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
introduces students to entirely new topics that include management and measurement of service quality
Available: Copies:
by 
Meintjes, Corné, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing skills development, which ensures that students are equipped with real skills that can be used in
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4. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
students studying Media Planning, Advertising Management, Integrated Marketing Communication and Brand
Available: Copies:
5. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students
Available: Copies:
by 
Klopper, H. B., 1974- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
important points. [The book] is aimed at undergraduate and postgraduate students of marketing"--Back cover.
Available: Copies:
7. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down
Available: Copies:
8. 
Cover image for Marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
communication. This new edition is written in a more accessible way to assist students to grasp new concepts
Available: Copies:
9. 
Cover image for Principles of marketing
by 
Kapoor, Neeru.
Format: 
Books
Publication Date 
2014
Excerpt: 
This book has been written with the objectives of providing students with the latest information on
Available: Copies:
10. 
Cover image for Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing campaigns. ; Critical thinking questions and exercises are provided to guide students in their own
Available: Copies:
11. 
Cover image for Contemporary retail and marketing case studies
by 
Van Heerden, Neels, 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
business in South Africa. It offers undergraduate students a practical view of marketing and management
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12. 
Cover image for Pricing strategies : a marketing approach
by 
Schindler, Robert (Robert M.)
Format: 
Books
Publication Date 
2012
Excerpt: 
anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents
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