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Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

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Books

Publication Date

2015

Excerpt:

Youthnation : building remarkable brands in a youth-driven culture / Britton, Matt, 1975-, author

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Cover image for The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

Hodge, Richard.

Format:

Books

Publication Date

2006

Excerpt:

Success in business.

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Marketing payback : is your marketing profitable?

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

Success in business.

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Big brands, big trouble : lessons learned the hard way

Trout, Jack.

Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html

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Books

Publication Date

2001

Excerpt:

Success in business.

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Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html

Format:

Books

Publication Date

2001

Excerpt:

Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy

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Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

Success Factors -- Risks in High-Growth Markets -- Environmental Analysis and Strategic Uncertainty

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Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

1996

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-- Measuring Marketing Success / David H. Maister -- Service Positioning Through Structural Change / G. Lynn

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Advances in relationship marketing

Payne, Adrian.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1995

Excerpt:

Advances in relationship marketing / Payne, Adrian.

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The marketing edge : vital lessons in marketing success

McBurnie, Tony.

Format:

Books

Publication Date

1988 1987

Excerpt:

The marketing edge : vital lessons in marketing success / McBurnie, Tony.

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