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Cover image for The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

Hodge, Richard.

Format:

Books

Publication Date

2006

Excerpt:

process to accelerate their customer's success / Hodge, Richard.

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The marketing edge : vital lessons in marketing success

McBurnie, Tony.

Format:

Books

Publication Date

1988 1987

Excerpt:

The marketing edge : vital lessons in marketing success / McBurnie, Tony.

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The content marketing handbook : how to double the results of your marketing campaigns

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

Content marketing in the 21st century -- Setting yourself up for content marketing success -- How

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Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the

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Social media explained : untangling the world's most misunderstood business trend

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

success."--Publisher's description.

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Drucker on marketing : lessons from the world's most influential business thinker

Cohen, William A., 1937-

Format:

Books

Publication Date

2013

Excerpt:

Marketing Strategy -- 13.Success by Abandonment of Profitable Products -- 14.Marketing and Selling Are Not

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Pricing strategies : a marketing approach

Schindler, Robert (Robert M.)

Format:

Books

Publication Date

2012

Excerpt:

, which indicates that success is achieved through a focus on the needs and sensitivities of the customer

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How to make sales when you don't like selling

Fairweather, Alan.

Format:

Books

Publication Date

2012

Excerpt:

about change -- 2.Getting into the Mindset -- Five steps to success -- Sticking to the 80/20 rule

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Cover image for Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Neves, Marcos Fava.

Format:

Books

Publication Date

2010

Excerpt:

key success factors to develop market-driven strategies.

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10.

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

Guarantee Your Financial Success -- 20. How Did You Do? -- 21. How Did I Do?

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11.

Marketing payback : is your marketing profitable?

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

Success in business.

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12.

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

marketing success. 5. E-commerce: electronic marketing and the internet for Dot.com and brick

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