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1. 
Cover image for Differentiate or die : survival in our era of killer competition
Differentiate or die : survival in our era of killer competition
by 
Trout, Jack.
Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Differentiate or die : survival in our era of killer competition / Trout, Jack.
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2. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing
Available: Copies:
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