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1.

Cover image for Nontraditional media in marketing and advertising

Nontraditional media in marketing and advertising

by

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&amp

Available: Copies:

2.

Cover image for Consumer behavior & marketing strategy

Consumer behavior & marketing strategy

by

Peter, J. Paul.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

3.

Cover image for Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

4.

Marketing communications : a brand narrative approach

by

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

5.

Cover image for Contemporary issues in marketing and consumer behaviour

Contemporary issues in marketing and consumer behaviour

by

Parsons, Elizabeth.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis

Available: Copies:

6.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001

Available: Copies:

7.

Cover image for Predictably irrational : the hidden forces that shape our decisions

Predictably irrational : the hidden forces that shape our decisions

by

Ariely, Dan.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

8.

Cover image for Measuring marketing : 103 key metrics every marketer needs

Measuring marketing : 103 key metrics every marketer needs

by

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001

Available: Copies:

9.

Cover image for Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

by

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Services marketing : people, technology, strategy / Lovelock, Christopher H.

Available: Copies:

10.

Cover image for Marketing research : tools & techniques

Marketing research : tools & techniques

by

Bradley, Nigel, 1958-

Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007 2006

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002

Available: Copies:

11.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001

Available: Copies:

12.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15

Available: Copies:

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Subject: Marketing.

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Aaker, David A.

(3)

(2)

Keller, Kevin Lane, 1956-

(2)

Kumar, V., 1957-

(2)

Lovelock, Christopher H.

(2)

(1)

(1)

Blakeman, Robyn, 1958-

(1)

(1)

Bradley, Nigel, 1958-

(1)

Cheverton, Peter.

(1)

Dahlén, Micael.

(1)

Davis, John, 1960 February 17-

(1)

Doyle, Peter, 1943-2003.

(1)

Engel, James F.

(1)

Galvin, Eamonn.

(1)

Gummesson, Evert, 1936-

(1)

(1)

Hair, Joseph F.

(1)

Hofacker, Charles F.

(1)

Johansson, Johny K.

(1)

Kanuk, Leslie Lazar.

(1)

Kinnear, Thomas C., 1943-

(1)

Kotler, Philip.

(1)

Lamb, Charles W.

(1)

Lange, Fredrik.

(1)

Maclaran, Pauline.

(1)

McDaniel, Carl D.

(1)

Middleton, Victor T. C.

(1)

Morgan, Adam, 1969-

(1)

O'Connor, John, 1960-

(1)

Olson, Jerry C. (Jerry Corrie), 1944-

(1)

Parsons, Elizabeth.

(1)

(1)

Peter, J. Paul.

(1)

Schiffman, Leon G.

(1)

Shank, Matthew D.

(1)

Shimp, Terence A.

(1)

Smith, Terry, 1955-

(1)

Warshaw, Martin R.

(1)

(1)

Wisenblit, Joseph.

(1)

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(31)

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(31)

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Publication Date

Subject

Marketing -- Management.

(6)

Consumer behavior.

(5)

(5)

Marketing research.

(4)

Verbraucherverhalten.

(4)

(3)

Brand name products -- Management.

(3)

Branding (Marketing)

(3)

Marketingforschung.

(3)

Marktforschung.

(3)

Strategisch management.

(3)

Beziehungsmanagement.

(2)

(2)

Communication in marketing.

(2)

(2)

(2)

(2)

(2)

(2)

Marktonderzoek.

(2)

(2)

(2)

Motivation research (Marketing)

(2)

Product management.

(2)

Professions -- Marketing.

(2)

Relationship marketing.

(2)

Service industries -- Marketing.

(2)

Servicepolitik.

(2)

Administración.

(1)

Advertisers -- Attitudes.

(1)

Alternative mass media.

(1)

Aspects psychologiques.

(1)

Aufsatzsammlung

(1)

Besluitvorming.

(1)

(1)

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products.

(1)

Communication en marketing.

(1)

Comportement du consommateur.

(1)

Comportement social.

(1)

Comportement économique.

(1)

Consumentengedrag.

(1)

Consumer behavior

(1)

Consumer behaviour.

(1)

Consumer research.

(1)

Consumers -- Examinations, questions, etc.

(1)

(1)

Customer relations.

(1)

Customer services -- Marketing.

(1)

Decision making.

(1)

(1)

Dienstensector.

(1)

Dienstleistung.

(1)

Dienstleistungsbetrieb.

(1)

Dienstleistungssektor.

(1)

Direct marketing.

(1)

Economics -- Psychological aspects.

(1)

Entscheidungsfindung.

(1)

Entscheidungsunterstützungssystem.

(1)

Export marketing -- Management.

(1)

Export marketing.

(1)

Fehlentscheidung.

(1)

Individual behaviour.

(1)

Informatiesystemen.

(1)

Informatietechnologie.

(1)

Information technology.

(1)

Informationssystem.

(1)

Informationstechnik.

(1)

Integriertes Management.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet marketing.

(1)

Investigaciones.

(1)

Irrationaliteit.

(1)

Irrationalität.

(1)

Klantenservice.

(1)

Konsumentenverhalten.

(1)

Kundenmanagement.

(1)

Leistungskennzahl.

(1)

(1)

Managementinformationssystem.

(1)

Markalı ürünler -- Yönetim.

(1)

(1)

(1)

Marketing -- Evaluation.

(1)

Marketing -- Recherche.

(1)

Marketing direct.

(1)

Marketingaudit.

(1)

Marketingmanagement.

(1)

Marketingstrategie.

(1)

Marknadsföring.

(1)

Marktkommunikation.

(1)

Marques de commerce.

(1)

Mercadeo -- Investigaciones.

(1)

(1)

Merken (commercie)

(1)

(1)

(1)

Missmanagement.

(1)

Motivation research (Marketing) -- Examinations, questions, etc.

(1)

(1)

(1)

(1)

(1)

Onderzoeksmethoden.

(1)

Online-Marketing.

(1)

Portfoliomanagement.

(1)

(1)

Productontwikkeling.

(1)

Produits commerciaux -- Gestion.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktpolitik.

(1)

(1)

Qualitätssicherung.

(1)

(1)

(1)

(1)

Resonerande (psykologi)

(1)

Sales management -- South Africa.

(1)

Sales management.

(1)

Sales promotion.

(1)

(1)

(1)

Sports -- Aspect économique -- États-Unis.

(1)

Sports -- Economic aspects -- United States.

(1)

Sports -- Economic aspects.

(1)

Sports -- Marketing.

(1)

Sports -- United States -- Marketing.

(1)

Sports -- États-Unis -- Marketing.

(1)

Strategische Planung.

(1)

Strategische planning.

(1)

Strategisches Management.

(1)

Südafrika (Staat)

(1)

Thought and thinking.

(1)

Tourism -- Marketing.

(1)

Tourism Marketing

(1)

(1)

(1)

(1)

Ventes -- Promotion.

(1)

Verbraucherverhalten

(1)

(1)

Verkooptechnieken.

(1)

Wettbewerbsstrategie.

(1)

Wörterbuch (Fachlexikon)

(1)

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