Marketing 5.0 : technology for humanity / Kotler, Philip, author.

Services marketing : people, technology, strategy / Lovelock, Christopher H.

Marketing and information technology : the strategy, application and implementation of IT in

Technology.

challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner

Technology program 101117.{u200B}

decisions -- Promotion and communication strategies -- Pricing decisions -- Technology-driven marketing.

-- Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media -- The

and the concept of beauty -- Fashion, clothing and culture -- Technology and culture.

for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways

technology event; a regular contributor to Advertising Age; and a frequent speaker on creativity and popular

reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on