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0000000IIE
Print
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
Instructor's manual with case guide and test item file / Kotler, Philip.
Available: Copies:
by 
Quirk, Thomas.
Format: 
Books
Publication Date 
1990
Excerpt: 
Test bank : Marketing principles and strategy, [by] Henry Assael / Quirk, Thomas.
Available: Copies:
3. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Management. Instructor resources include PowerPoint slides, a test bank and an instructor manual"--
Available: Copies:
4. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"--
Available: Copies:
5. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Execution -- Developing Test Plans -- Agency Compensation Structures -- Evaluating an Advertising Media Plan
Available: Copies:
6. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Attracting and Retaining Customers -- Customer Profitability: The Ultimate Test -- Implementing Total Quality
Available: Copies:
7. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- A VideOcart Test for Bestway Stores -- Sperry/MacLennan Architects and Planners -- Phillips
Available: Copies:
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