Beyond six sigma : profitable growth throuth customer value creation / Plaster, Gary.

The brand marketing book : creating, managing, and extending the value of your brand / Marconi, Joe.

strategy: Creating value for target customers -- Products, services, and brands: Building customer value

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

management as a value-creation process-- Brand as a means of creating market value

organizations are now more informed, more demanding and crave value co-creation with marketers. This, coupled

Value -- 11. Pricing Strategies -- 12. Marketing Channels: Delivering Customer Value -- 13. Retailing

intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods

most difficult questions you'll face: What is the value of social media and how do we measure it? -- We

Introduction to customer behaviour -- Creating market value for consumers -- Market characteristics

: delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing

plan -- How to analyze channel value capture -- How to build and review marketing and network contracts