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1. 
Cover image for The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Format: 
Books
Publication Date 
2010
Excerpt: 
Teressa Iezzi is the editor of Advertising Age's Creativity, the leading voice of all things
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2. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
knowledge: insights for all ; Customer culture: ultimately, it is all about people ; Execution: separating
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