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1. 
Cover image for Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z
Available: Copies:
2. 
Cover image for Foundations of marketing
by 
Pride, William M., 1942- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1701
Available: Copies:
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2012
Excerpt: 
9780273757726">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273757726</a>
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5. 
Cover image for Marketing 3.0 : From Products to Customers to the Human Spirit.
6. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Format: 
Books
Publication Date 
2009
Excerpt: 
Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw
Available: Copies:
7. 
Cover image for Consumer behavior and marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2008
Excerpt: 
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t
Available: Copies:
8. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d
Available: Copies:
11. 
Cover image for In search of a new logic for marketing : the foundation of contemporary marketing theory
by 
Grönroos, Christian, 1947-
Format: 
Books
Publication Date 
2007
Excerpt: 
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006032096.html">http://www
Available: Copies:
by 
Kerin, Roger A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t
Available: Copies:
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