Drucker on marketing : lessons from the world's most influential business thinker / Cohen, William

changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology

the Twenty-First Century -- A Very Short History of the World -- The Twentieth Century: The Century

-- Communicating with Consumers Online -- Using the Internet to Communicate -- The World Wide Web -- Email -- Email

advertising - and the rest is history. Why has this approach become a marketing legend? Because there are more