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00000000IIE
Print
by 
Johnson, Lisa, 1967-
Format: 
Books
Publication Date 
2006
Excerpt: 
Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers / Johnson, Lisa
Available: Copies:
2. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
Books24x7, Inc.
Available: Copies:
3. 
Cover image for Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z
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4. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
just another medium -- Execution is the x-factor : bringing the brand media strategy to life
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5. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Format: 
Books
Publication Date 
2009
Excerpt: 
Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw
Available: Copies:
6. 
Cover image for 151 quick ideas to get new customers
by 
Wilson, Jerry R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Management Update 24x7,
Available: Copies:
7. 
Cover image for Trillion-dollar moms : marketing to a new generation of mothers
by 
Bailey, Maria T.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded
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8. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12771">http://www.books24x7.com/marc
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