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1. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management
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2. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2001
Excerpt: 
Alternatives -- The Process -- Strategic Analysis -- External and Customer Analysis -- External Analysis -- The
Available: Copies:
3. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations
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4. 
Cover image for Financial aspects of marketing
by 
Schmidt, Ruth A.
Format: 
Books
Publication Date 
1996
Excerpt: 
Financial aspects of marketing / Schmidt, Ruth A.
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