Search Results for psychology

The marketing firm : economic psychology of corporate behaviour

Vella, Kevin J.

Format:

Books

Publication Date

2011

Excerpt:

The marketing firm : economic psychology of corporate behaviour / Vella, Kevin J.

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How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships

Snyder, David P.

Format:

Books

Publication Date

2001

Excerpt:

How to mind-read your customers : using insights from psychology to increase sales and develop

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Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- Psychology.

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Consumer behavior and culture : consequences for global marketing and advertising

Mooij, Marieke K. de, 1943-

Format:

Books

Publication Date

2011

Excerpt:

Consumers -- Psychology.

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Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)

Godin, Seth.

Format:

Books

Publication Date

2008 2007

Excerpt:

Psychology, Industrial.

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All marketers are liars : the power of telling authentic stories in a low-trust world

Godin, Seth.

Format:

Books

Publication Date

2007 2006

Excerpt:

Marketing -- Psychology.

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All marketers are liars : the power of telling authentic stories in a low-trust world

Godin, Seth.

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Psychology.

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How customers think : essential insights into the mind of the market

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Consumers -- Psychology.

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