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1. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketingmanagement
Available: Copies:
2. 
Cover image for Marketing management : a strategic planning approach
Marketing management : a strategic planning approach
Marketing management : a strategic planning approach
by 
Buell, Victor P.
Format: 
Books
Publication Date 
1984
Excerpt: 
Marketingmanagement
Available: Copies: