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000IIE
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2. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2001
Excerpt: 
Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy
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3. 
Cover image for Direct marketing management
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
1989
Excerpt: 
media -- Business to business direct marketing -- Bottom line of direct marketing ; profitability -- A
Available: Copies:
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