by
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format:
Books
Publication Date
2001
Excerpt:
and Systems for Decision Making. Consumer Behavior. Organizational Buying. Market Segmentation. The
by
Kotler, Philip.
Format:
Books
Publication Date
2000
Excerpt:
Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The