IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for Marketing management and strategy
Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Communications strategy -- Managing personal selling -- Managing marketing channels -- Marketing in service
Available: Copies:
2. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location