, ideology and hegemony; Part 4 Stories: approaches for narrative analysis; Part 5 Media and identity

advertisements -- Model essay: semiotic analysis of an advertisement -- Defining discourse and ideology -- Where

Habermas -- 6.Ideology and Ideological State Apparatuses (Notes Towards an Investigation) / Louis Althusser

of the future / with John J. Quirk -- Technology and Ideology : the case of the telegraph -- A

: discourse, ideology, and hegemony -- Stories: approaches for narrative analysis -- Media and identity

, meaning, and ideology, this text offers students a more comprehensive understanding of the nature of media