society and media interact ; The media business: consolidation, globalization, and the long tail. -- Part

; Understanding controls on media content : government regulation, self-regulation, and ethics -- Part II. The

-- Summary -- Further reading -- Appendix: Analysing texts -- ch. 5 The business of media -- Thinking about

, viral marketing, intellectual property rights, blogs, the Patriot Act, [and] media ethics. -Back cover.