Communication theory & research : an EJC anthology / Bens, Els de.

Milestones in mass communication research : media effects / Lowery, Shearon.

; Questionnaire surveys in media research; Field research in media studies ; Measuring media audiences

-- 10.Ethnographic research -- 11.Audience segmentation -- 12.Questioning `effects' -- 13.Audience

research" -- Lawrence Grossberg, "The affective sensibility of fandom" -- Bell Hooks, "The oppositional

importance of media literacy ; Making sense of research on media effects and media culture ; The business of

meaning -- Researching media audiences -- Ethics and audience research -- Summary.

.Comparative News Media Systems: New Directions in Research / Rodney Benson -- 56.Studying Journalism: A Civic

media effects research? / Shanto Iyengar -- Infotainment Inc. : the ascent of a global ideology / Daya

. Documentary and 'reality' debates -- 14. From 'audience' to 'users' -- Part III: Research methods and

, familiarizing students with the critical research texts in the field; a new streamlined structure for better

Pt. 1. Context, theory and history. 1. An introduction to the theoretical approaches and research