: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

internet: interactive and mobile media. -- Part 4: Strategic communication. Advertising: selling a message

-- Sportswriting -- Television and radio broadcasts -- Online publishing -- In-depth reporting -- Photojournalism

television viewing in postwar America" -- Anna McCarthy, "From screen to site" -- Leopoldina Fortunati, "The

media ; Financing and shaping the media : advertising, public relations, and marketing communications

available -- Part II: Debates -- 8. 'New media' in a 'new world'? -- 9. The future of television? -- 10

"New media, journalism, advertising, and radio, television, and film are dynamic parts of our daily

; Movies, picturing the future; Television, changing channels; Digital media, widening the web -- Selling

, newspapers and magazines, broadcasting, radio, advertising and media theory. Ideal for GCSE, AS level and A

. Institutions -- Case study : television as institution -- 5. Questions of representation -- Case study : images

-- Production techniques -- Distribution, promotion and selling advertising space -- Case study: the British

and the television police series -- 18. Postmodernisms -- 19. Case study: Pulp Fiction -- 20