Mass communication theory : foundations, ferment, and future

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Title:

Mass communication theory : foundations, ferment, and future

Author:

Baran, Stanley J.

ISBN:

9780534637972

Personal Author:

Baran, Stanley J.

Edition:

4th ed.

Publication Information:

Belmont, CA : Thomson/Wadsworth, c2006

Physical Description:

xix, 412 p. : ill. ; 24 cm.

Series:

Wadsworth series in mass communication and journalism

Series Title:

Wadsworth series in mass communication and journalism

Subject Term:

Mass media -- Philosophy.

Mâedias -- Philosophie.

Massacommunicatie.

Added Author:

Davis, Dennis K.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020376915	302.2301 B225M 2006	1	Searching... Unknown

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Summary

Summary

Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it's loaded with study tools, it will help you succeed on exams and in the course.

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