The media student's book

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Title:

Author:

Branston, Gill.

ISBN:

9780415371421

9780415371438

Personal Author:

Branston, Gill.

Edition:

4th ed.

Publication Information:

London ; New York : Routledge, 2006.

Physical Description:

xviii, 576 pages : color illustrations ; 26 cm

Contents:

List of illustrations -- Acknowledgements -- Introduction -- PART I. Key Concepts -- 1. Interpreting media -- Case study : ways of interpreting -- 2. Narratives -- Case study : CSI Miami and crime fiction -- 3. Genres and other classifications -- Case study : J-horror and the Ring cycle -- 4. Institutions -- Case study : television as institution -- 5. Questions of representation -- Case study : images of migration -- 6. Ideologies and power -- Case study : News -- 7. Industries -- Case study : the major players in the media industries -- Case study : the music industry, technology and synergy -- 8. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity, stardom and marketing -- PART II. Media practices -- 10. Research -- Case study : researching mobile phone technologies -- 11. Production organisation -- 12. Production techniques -- 13. Distribution -- Case study : contemporary British cinema -- PART III. Media debates -- 14. Documentary and "reality TV" -- Case study 1 : direct cinema -- Case study 2 : Michael Moore -- Case study 3 : Jamie Oliver's school dinners (Channel 4 2005) -- Case study 4 : Big Brother -- 15. Whose globalisation? -- 16. "Free choices" in a "free market"? -- PART IV. Reference -- Glossary of key terms -- Bibliography -- Useful information -- Index.

Abstract:

"The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed and accessible guide to concepts and debates. This fourth edition, newly in colour, has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in four main parts, addressing key concepts, media practices, media debates, and the resources available for individual research."--Jacket.

Subject Term:

Mass media.

Medios de comunicación masiva.

Added Author:

Stafford, Roy.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDBN	1:GEN-BOOK	000021425	302.23 BRA	1	Searching... Unknown
Searching... 1:VCPMB	1:GEN-BOOK	000090939	302.23 BRA	1	Searching... Unknown
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Summary

Available in colour for the first time, thoroughly revised, re-ordered and completely updated with recent examples and expanded coverage of current issues, this fourth edition is a must-have introduction to media studies.

The chapters are all supported by case studies which cover every key topic in the field, from CSI: Miamito the Ring Cycleand reality TV. The book is divided into four parts studying key concepts; media practices; media debates; and providing rich resources in the final reference section.

Stimulating and easy to use, The Media Student's Bookincludes:

marginal terms, definitions, references and jokes, all allied to a full glossary follow-up activities, suggestions for further reading, useful websites and a companion support website at www.routledge.com/textbooks/0415371430 references and examples from advertising, TV, films, radio, newspapers, photography and the internet.

Written by two leading teaching figures in the field, this book undoubtedly lives up to its reputation as the finest resource available to all media studies students.