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1. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Mercadotecnia.
Available: Copies:
2. 
Cover image for Marketing strategy
Marketing strategy
by 
Walker, Orville C.
Format: 
Books
Publication Date 
2005
Excerpt: 
Mercadotecnia.
Available: Copies:
3. 
Cover image for Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
by 
Perreault, William D.
Format: 
Books
Publication Date 
1999
Excerpt: 
Mercadotecnia.
Available: Copies:
4. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Mercadotecnia -- Administración.
Available: Copies: