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1. 
Cover image for Brand management : a theoretical and practical approach
Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand management : a theoretical and practical approach / Riezebos, H. J., 1960-
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2. 
Cover image for Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand choice.
Available: Copies:
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